Deploy Custom Actions to Zapier

An easy yet powerful technique for deploying Custom Actions is to connect to Zapier, where you can send media to hundreds of destinations.

First time working with Custom Actions?

Learn about the feature on the overview page.

As part of your media workflow, you might need media to flow into publishing channels like YouTube and Wistia, or storage destinations like Google Drive or an Amazon S3 archive.

While you can use Zapier Triggers to automate your workflows, Custom Actions allow you to create a menu option inside to that gives you an additional level of control for streamlining delivery of media to external locations; and because Custom Actions are just on-demand webhooks, you can hook them up to Zapier as custom triggers. Simply set it up once, and your Team Members and Collaborators can access the automation within

This guide teaches you how connect Custom Actions to Zapier and deliver media to a third-party app or service.

Note: Webhooks are a Premium feature in Zapier. For a way to deploy Custom Actions at minimal cost, consider writing your own serverless function.

Set up Zapier and create your Custom Action

Create a new Zap in Zapier. For the initial trigger select Zap - Webhooks by Zapier. Set the Action to "Catch Hook." In this case, no customization is required, so click through to the next stage: Zapier Custom Action - Set up Webhook

Test the Action

Take a minute to test the Custom Action in Verify the action generates a request that gets captured in Zapier: Zapier Custom Action - Test the action

Use the logs on our developer site to explore the Custom Action payload

Add a 'Find Asset' step to Zapier

The Custom Action payload merely references your Asset - it does not contain the file. An additional step is required to tell Zapier where to pull the file from. Add a 'search' trigger to the Zap - - Find Asset

Here's the Find Asset set-up in action: Zapier Custom Action - Add find asset step

You're now passing more information about the asset to Zapier, including its Name, the original file, and each of the transcodes has run on the file.

Send the Asset to your destination

For demonstration purposes we'll deliver the file to Google Drive: Zapier Custom Action - send to Google Drive

Where to go from here

While Zapier is arguably the easiest way to deploy actions, it poses some limitations. Primarily, you cannot communicate with your user in the full request-response pattern that Custom Actions supports. The user only receives a default "Success!" message -- meaning Zapier handled the webhook and triggered the chain of actions in the Zap:

Custom Action Success Message

This can be misleading, as the "Success!" message just indicates a successful handoff, and will appear even if something breaks in the Zapier workflow itself. For more information on troubleshooting Zapier itself, check out their guide on exploring task history.

Rolling your own app

Writing a small server app or using lambda functions allows you to handle user inputs and create multiple code paths, which is a handy way to send files to multiple destinations, handle file types differently, or leverage information about the user in your workflow automation.